Case Study · Kuchitos
How we achieved 72% Lower Cost Per Result for a fast food chain.
Kuchitos operates 5 fast food locations across Guatemala.
Before launching their campaign, they wanted to know their creatives would actually land with their audience — not find out after the budget was spent.
We sourced and tested their ads with their target audience.
The visuals and copy weren't working.
We noted what wasn't working and upgraded the creative to match what their audience actually responded to.
The results they got after implementing our findings:
10k+
Landing page visits from the campaign in the first week
72%
Lower cost per result than industry peers — flagged directly by Meta
No months of optimisation needed — the creative was right before the campaign launched.
What made the difference:
- —Tested creatives with real audience members before any spend
- —Identified exactly what visuals and copy were failing — and why
- —Upgraded the creative based on actual audience feedback
- —Campaign launched correctly the first time
Stop going blind.
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