Case Study · DentDivision
37% Lower Cost-Per-Lead in a New Market
DentDivision is an automotive business in the UK expanding into Lithuania. They took their best-performing UK campaigns, translated them, and launched.
It cost them 40% more to get leads.
We found out exactly what the Lithuanian market wanted from their ads — and it was nothing like what worked in the UK.
They implemented the findings:
No ICP testing
€9.06
cost per lead
ICP validated
€5.73
cost per lead
Benefits they got from us:
- —Avoided wasted creative production
- —Skipped a costly market learning curve
- —37% lower CPL from campaign one — not after months of optimisation
"We launched our services in a new market and Brightverse helped us cut cost per lead by over 35%. Wish we'd done the research before we launched."
Darius
CEO
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